I use glue as an adhesive ONLY, in the locations where there is leather contacting the key cup. Not as a filler. I use it as an adhesive AND filler where the cardboard and rivet are, in order to provide a secure, solid foundation for the pad.
What I put in the key cup is only a smear. I put enough quantity on the back of the pad to act as filler as well as adhesive.
To me, the important thing for good adhesion is applying the glue to a hot key cup, and hot glue to at least the centre of the pad. Shellac sticks to shellac very well.
If I wanted to adjust the alignment of pads after installation, I would use a fair bit more glue, either applied to the cup or the pad.
Another reason for applying it to the back of the pad, is that it is easy to apply it to the CENTRE of the pad. Then, when the pad is 'massaged' into the key cup, the glue spreads evenly across the back without air bubbles, before it starts oozing out the sides. For illustration, imagine you applied glue only around the leather part. Then there is an air pocket behind the centre of the pad, so when the pad is massaged into the cup, that air pocket will force glue out around the edge of the pad before the air pocket is removed.
I reiterate, other technicians will have different but valid methods. I am not being at all dogmatic or dictatorial here. Just what my mind and experience tells me works best for me.