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Discussion Starter #1
Dearest fellow saxophone players and lovers,

We are very proud and overjoyed to announce that, after a period of extensive testing en trying, we are releasing our brand
new Blue Rose saxophones (Alto and Tenor) into the world this weekend :).

We've done our utmost to create something: beautiful and unique, with a timeless style and a real mystique of its own. Both in its sound
and all other design aspects.

Quite a few local hero's (Like Benjamin Herman and Efraim Trujillo) as well as many young local talents have tried our horns and have
fallen in love with our Lady (alto) & Bad Boy (tenor).

In the coming: weeks, months and years we hope to also welcome many of you to the Blue Rose family :). So if you're in Amsterdam
area please come check out our baby's. If you're not in the area yourself, more and more videos are coming out showing the sound
and reviewing our instruments :). You can already see some on our site and facebook page


This sunday we are hosting a little "release Session" in one of the most authentic Amsterdam Jazz cafe's in town. Cafe de Punt. (more info
on our facebook event page. With lots of local talent playing
the Blue Rose and of-course (if you bring you mouthpice) you are welcome to take one of our saxophones for a spin yourself :)

Hope to see you tonight, or play with you someday soon :)

Warm regards from Amsterdam,

The Lady & The Bad Boy

www.BlueRoseSaxophones.com
#aHornToLove


View attachment 74940
 

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Where are these saxophones manufactured?

I noticed this on the website:
While most modern horns try to emulate the modern “French” sound, the Blue Rose looks to the much loved vintage American: Conn and Martin saxophones for her inspiration. This means a voice with: more body, a smoother timbre and deeper more soulful acoustic coloring.
We just had a long thread devoted to whether such a characterization of sound and horn design makes sense or not!

The marketing based on stereotypical gender roles is not working for me, btw. I don't think of my alto as a "classy lady," nor my tenor as a "bad boy."
 

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Are the red crosses just from Photoshop?
Could be a reference to the coat of arms of Amsterdam, which contains three "St. Andrew's" crosses in a vertical arrangement.
 

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They are red "x"s .... I think they are trying to play up the "naughtiness " of these horns by putting XXX on the upper and lower stack. Can't wait to see more of the engraving :)
 

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Looks like they've painted the pearls. Or maybe it's a special order plastic?
Anyway, Hard to find any useful info on that site.
http://bluerosesaxophones.com/magic/ regarding the pearls:

"A great example of the unique tactile flavor of the Blue Rose is the addition of the handcrafted X-pearl keys. A feature envisioned and invented exclusively for the Blue Rose. They don’t just look amazing, forming the age old symbol of Amsterdam. They also create a bit of very subtle extra feeling with the notes of the C-major scale (Eb on Alto, Bb on Tenor) on the instument . Which adds a dimension to playing the Blue Rose that no other saxophone has. Making the player “Feel” the central scale."

Someone has certainly spent a lot of time creating marketing text:

http://bluerosesaxophones.com/the-voice/

http://bluerosesaxophones.com/beauty/

http://bluerosesaxophones.com/touch-me/

http://bluerosesaxophones.com/magic/

Technical details: http://bluerosesaxophones.com/the-bad-boy/
 

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BlueRose, congrats on your new saxophones and I hope to be able to see & play one some day.

In the meantime, try no to take all of the questions / skepticism / backlash from us here on SOTW too hard. We're well-meaning for the most part...but if a nice Rembrandt painting has one arguable blemish, that's what 99% of all the noise will be about :bluewink:
 

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Certainly looks more vintage than any other attempt on the aesthetics point. The red crosses look kinda hoakey though.
 

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Someone has certainly spent a lot of time creating marketing text:
Yes, and they should have a native speaker of English copyedit their marketing prose. Especially, review the use of the colon in English grammar.

And is it just me, or is the intonation off in the video that opens this thread?
 

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Good luck to you with this new saxophone venture!
 

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In the meantime, try no to take all of the questions / skepticism / backlash from us here on SOTW too hard.
Regardless of how they feel about our comments, they should (1) answer the questions and (2) reflect on the skepticism, to see what can be learned from it.

Normally a company has to pay a marketing agency to conduct a focus group with consumers in the target market. SOTW provides a similar service for free.
 
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