I had already forgotten the specific thing being advertised as being as soft as **** within a couple seconds after I seeing the ad. That's a bad advertisement from the perspective of the company paying for the advertising. But "Nothing Sucks Like an Electrolux" - I might remember that the rest of my life. Except that I don't have any memory of that from the 70s, a decade that finished with me turning 19. How could I have forgotten something like that?