I know at least one pro that uses orange box (on bari), and really likes them. He also likes La Voz. If you like a reed, there is no need to "graduate" out in my opinion. Although experimenting is good.
You wonder about Rigotti Gold. To me they sound and respond very similarly to Select Jazz, so if you dont like SJ, Rigotti may not be the answer. (I like both, but SJ is cheaper and have better availability)
To compare reeds you really need to compare reeds of equal strength, imho. For different products that may mean different numbers, definitely in the case of Rico vs Vandoren. You can find a number of various reed strength charts by googling, they are not always super accurate but may help getting in the ballpark.
I believe most Rico/D'Addario reeds come in half strengths like 2, 2.5, 3, 3.5 etc. But select jazz comes in third strengths like 2 (2M), 2.33 (2H), 2.66 (3S), 3 (3M), 3.33 (3H). In theory at least. It may have to do with why they feel consistent - because of the smaller variation of strength in any given box. But it also means numbers are not directly comparable to other reeds of even the same manufacturer. SJ reeds often come with sharp edge on the corners which touch the bottom lip, so I usually lighly scrape the edge out, otherwise they tend to just work out of the box.