In general, soft reeds tend to vibrate easier, are easier to blow and more flexible, but you need some strength to get a core to the sound and control in the upper register. Hard reeds tend to produce a dark (e.g., less vibrant, less resonant, less responsive) sound. In my opinion, the trick is to find a reed no harder than needed to do everything you want, with the tone quality you want. Every person and every clarinet/mouthpiece/reed setup is different. As a previous poster explained, it's the density of the reed that seems to mostly determine the strength.