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To our fans and supporters,
Effective January 1, 2020 we have made the decision to discontinue production of the Julius Keilwerth MKX line of saxophones.
Here are the facts:
The MKX saxophone was developed as a professional model and alternative to the SX90R range to be offered at a more affordable price in what has become a very dense and competitive saxophone market. As everyone knows by now, the majority of this market is produced in Asia (various countries) that allows these instruments to be produced and sold for a much lower cost than those produced in Europe such as JK. So our challenge and objective was to produce a professional model that could be competitive in price while still providing the quality of an instrument made in Germany and from a brand such as ours. In this I believe we did succeed. The greater challenge for us however was the ability to produce the quantity of instruments needed (MKX and SX90R) to continue to promote and market both lines as they should be. Due to the nature of our production process, which is still greatly by hand with skilled craftsmen, our production capacity simply could not allow the quantity needed, effectively causing longer delays on firm customer orders while preventing the ability to have adequate stock on new models needed for promotion and marketing. So in the end it is quite simply a case of supply and demand, and making the difficult decision to discontinue one line (MKX) for the greater good of the other (SX90R) and the brand as a whole.
I am sure there are some (as there always are) who may still question or doubt this explanation or that this was the correct decision. I respect your opinion and ask only that you also respect ours and know we are sometimes faced with difficult decisions, but our only objective is what is best for the continued success and longevity of the brand.
For those of you who have purchased and are playing the MKX - I say THANK YOU for your support of this line and wish you many years of happiness with this instrument that I am very proud to have been a part of.
And finally, while production for this model has stopped, there are still some instruments available from authorized dealers in USA and abroad, and at least 2 units in our warehouse in Jacksonville available for purchase. (JK3000-8-0 - MKX tenor/lacquer)
Thank you all again for your continued support of Julius Keilwerth saxophones and Buffet Crampon USA.
Effective January 1, 2020 we have made the decision to discontinue production of the Julius Keilwerth MKX line of saxophones.
Here are the facts:
The MKX saxophone was developed as a professional model and alternative to the SX90R range to be offered at a more affordable price in what has become a very dense and competitive saxophone market. As everyone knows by now, the majority of this market is produced in Asia (various countries) that allows these instruments to be produced and sold for a much lower cost than those produced in Europe such as JK. So our challenge and objective was to produce a professional model that could be competitive in price while still providing the quality of an instrument made in Germany and from a brand such as ours. In this I believe we did succeed. The greater challenge for us however was the ability to produce the quantity of instruments needed (MKX and SX90R) to continue to promote and market both lines as they should be. Due to the nature of our production process, which is still greatly by hand with skilled craftsmen, our production capacity simply could not allow the quantity needed, effectively causing longer delays on firm customer orders while preventing the ability to have adequate stock on new models needed for promotion and marketing. So in the end it is quite simply a case of supply and demand, and making the difficult decision to discontinue one line (MKX) for the greater good of the other (SX90R) and the brand as a whole.
I am sure there are some (as there always are) who may still question or doubt this explanation or that this was the correct decision. I respect your opinion and ask only that you also respect ours and know we are sometimes faced with difficult decisions, but our only objective is what is best for the continued success and longevity of the brand.
For those of you who have purchased and are playing the MKX - I say THANK YOU for your support of this line and wish you many years of happiness with this instrument that I am very proud to have been a part of.
And finally, while production for this model has stopped, there are still some instruments available from authorized dealers in USA and abroad, and at least 2 units in our warehouse in Jacksonville available for purchase. (JK3000-8-0 - MKX tenor/lacquer)
Thank you all again for your continued support of Julius Keilwerth saxophones and Buffet Crampon USA.