I saw this quote at work on the Musicians' alias and just had to chuckle:
"..., it's worth noting that Guitar magazines are a great source of info on what gear really works. But DON'T read the ads. IGNORE the ads.
DO NOT look at who's endorsing what in the slick glossy picture ads. Instead, scour the INTERVIEWS and skip directly to the equipment section. This is the stuff that works. This is the stuff they actually use, regardless of what they endorse."
Does anyone not know this by now?